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5 Reasons Why It Makes Sense to Invest in Security Cameras for Your Home

Nowadays, the number of home robberies and break-ins are on the rise and as a result, many homeowners have become very much alarmed. Keeping homes secured by means of traditional devices like door and window locks are no longer deemed reliable as thieves and burglars nowadays are quite resourceful, meaning they have already found means to get around these kinds of equipment. Homeowners are advised to use newer and more reliable types of security equipment and Security Cameras are among them.

You might think that investing on a home security camera is a very impractical thing. However, home security cameras are quite useful. These devices offer you a number of advantages which the traditional door and window locks can’t. Here are some of the advantages that you can get by investing on Security Cameras for your home:


According to studies, burglars and vandals do not target a home that has a security camera system installed in it. This is mainly because people are less likely to commit crimes and break the law if they know they are under surveillance. Also, burglars and thieves do not want to risk the chance of getting caught on tape. If you want to keep criminals off your property, try to place outdoor cameras on the outside area of your home.


Although surveillance Cameras are perfect deterrents, there will always be other criminals who are brave enough to break inside a home even if there is a security camera in it. Even if these criminals do succeed in stealing your money or other valuables, the video footages recorded by your camera systems will help solve crimes like that right away. Also, the video footage will serve as evidence once the criminals are caught.


Aside from keeping burglars and criminals off of your property, these types of cameras also allow you to monitor what goes inside your home while you are out in the office or on a vacation. With a reliable surveillance system inside your home, you will be able to monitor whether your children are safe in the hands of the babysitters or if your house help is doing his or her job properly.


Another advantage to owning Security Cameras is the fact that some insurance companies offer discounts to homes that are equipped with a security device in them. This is good news for homeowners. They not only get to save money but they will also be able to provide protection for their home and their family at the same time.


Last but not the least, having any kind of security camera in your own home-be it wired or wireless camera systems-will give you peace of mind. You won’t have to worry about thieves or other criminals breaking inside your home because your camera systems will deter them.

Business Growth, Customer Relationships and Profit: How do you Build Valuable Relationships?

My experience of working with small businesses is that sales growth relies on relationship building. This is a skill that you need to employ continuously, with all your business contacts.


You are surrounded by prospective customers who do not know you nor do they know what benefits you offer. When you approach cold contacts, the statistics suggest that you get a 1% to 3% response rate whether you use direct mail, telephoning or door knocking.

Warmer contacts develop after you have met a new prospect several times or when a client gives you a direct referral. As you meet the warm contact to build your relationship, listen for what they need, explore their interests, and ask about their purchasing habits.

When you know what they want and you have educated them in what they want to choose, these prospects develop into hot contacts, who are ready to trust you and to buy from you.


If you have a delivery cycle, you can continue to build your relationships through keeping your customers informed how the delivery process is progressing. No one likes surprises, so if the delivery slips or you find that there are quality issues, help your customers to plan around the delivery issues and they will appreciate the care you invest in communicating with them.

After you complete the sale, continue to track your customers’ needs by maintaining sufficient contact that you can respond ‘just in time’. People value this extra service especially if your competitors think that customers place volume orders in response to cut prices.

When you make a sale well, a customer can often refer you to three new customers so you can draw a good profit from creating long term relationships with customers.


Generally it costs 30% less to sell a second and third time to a current customer than it does to convert a prospects into a new customer.
Where customers buy from you several times, you can gain useful market intelligence if you ask them what they value about your services and products. Feedback from these repeat customers will point to the benefits that give you a competitive edge.

Where your long term relationship enables you to fit into your client’s purchasing habits, you can relieve stress in their business and ease their life: this makes them keen to work with you again and again. Although deep client relationships take time to build, they create a barrier that can exclude competitors from entering your market.


Some regular customers will support you by recommending you to their colleagues. These recommendations can take prospects directly to the stage of being customers with very little of your effort.

So keep these supporters informed about your plans and developments, and introduce them to people who matter in your world. Where you can encourage them to feel involved in the success of your company, they will repay your relationship in growing profits.

Nothing beats doing a good job and if you continue to deliver an excellent service over a long period, your customers will continue support your business growth. So the fastest route to business growth is to take a long term view on growing your relationships.

Continuing Education – Is It Worth the Investment?

There are many factors students consider when going back to school. Affordability is often on top of their list. Many try to determine the risk V. reward. Is a $30,000 master’s degree worth it? Will I get a promotion or land a better job? It is recommended to look at where you are in your career, where you want to be, and how many more years you will be in the workforce. We will give you a couple of examples and help you decide what the individual should do.

John Smith is 35 years old, married with two children. He is currently working as a team leader for Nike. John has a bachelor’s degree from University of Phoenix and he is considering going back to school for an MBA in Project Management. Nike is a very large company and they are constantly hiring and offering their employees advancement opportunities. Taking all of this into consideration, an advanced degree should certainly benefit John. He has about 30 years left in his career and has a lot of growth potential in his current company. An MBA could help him move into a more managerial or director type role.

Mary Moore has a little bit of a different situation. She is 52 years old and COO of Unique Printers. It is a smaller company and she reports directly to the President. She is looking at multiple programs online. She is considering investing $42,000 for her Master’s in Human Resources. Mary has been working 35 years now and wants to retire at the age of 60. Due to her circumstances, we would probably not recommend Mary to continue her education at this time. There is little to no room for advancement and she will only be working another eight years.

As you can see, everyone thinking about going back to school has a different situation. Some are harder than others. Again, it goes back to the risk V. reward. One thing that may sway your decision is if your employer will help fund your education. In the previous example, if the President was willing to pay Mary’s tuition then she would really have to think it over. It would be very tough to turn town a free education. Employers do this often to show how they are investing in their employees. They hope the employee grows in their role and stays committed to their company. The only drawback is if the employee decides to leave for a better opportunity.